Rapid Start Up Marketing Plan

Learn the most effective ways of launching and growing your new agency using our rapid start up marketing plan for letting and estate agents, included in our proven market leading business package. 

Learn from a currently trading agency which is NAEA approved

Our rapid start-up marketing plan is included in our step by step operating manual and demonstrates the most effective methods to quickly attract new Landlords to and build your tenant waiting list in order to kick-start your new agency. The key benefit of setting up a letting or estate agency with our business package is that you'll learn from the experience of currently trading agents with 50 years combined experience and who are members of the National Association of Estate Agents. This provides reassurance that what you'll be learning is modern, innovative, up to date and works in line with best industry practice.   

We offer four package options..

  • Propertynest Business Package 

  • Fully Responsive Website Package

  • Combined Package 

  • Combined Package Plus

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Become a member of our growing network of agents and access our marketing, property advertising and operating platform, with your business name above the door.

Growing a letting agency

The most obvious question before starting a letting agency is how to start finding new tenants and landlords on a limited or zero marketing budget, and which comes first, the Landlord or the Tenant?  We demonstrate the correct approach to help ensure you start generating income quickly.

The most effective methods of sourcing new Landlords and Tenants are virtually cost free and don't require any spend on advertising. From our experience, we know what works and what doesn't work. For example, running an ad in a local magazine doesn't provide an immediate return. Also, the majority of Landlords you'll work with don't live locally so possibly wouldn't see your ad anyway. 

In respect of the way people search for properties, the internet has had a huge impact on our market, with 98% of people now searching for properties online. This places all agents on a level playing field where it can be easily demonstrated that a high street presence isn't required to find new Tenants. There are numerous popular property portals which are still completely free to use and will reliably build your tenant waiting list in the beginning stages. 

One of the advantages when offering Landlords your service, it will be on a "No Let No Fee" basis, therefore allowing you to quickly add properties at no initial risk or expense to the Landlord who will then ultimately decide on which Tenant to accept into their property. 

We demonstrate a list of unique selling points which will help you differentiate yourself from the competition and how to use being a smaller agent to your advantage. For example, advising Landlords that as a smaller independent agent, you will be in the position to dedicate more time to Landlords on an individual basis. For Landlords, because finding tenants is easy, even if you are using free property portals, it's important to focus on demonstrating how you will look after their property on an ongoing basis by for example promoting the quality of your inventory reporting system or advising Landlords that they will enjoy immediate access to senior members of the team at all times. Based on our own experience, we can show you how to achieve this. You can also offer free rent guarantee and legal cover for the first six months of any managed tenancy, which is low cost and can become an additional revenue stream in the future.  We also provide the necessary marketing templates required when selling your service. 

Also remember, that the average landlord will own 8 properties which therefore means you don't necessarily need a large landlord client base to benefit from a great income. As an added selling point, you can offer 1-2-1 support for Landlords on wish to build their portfolio, researching the local market for future investment properties that your Landlord can purchase and be managed by your agency. 

Growing an estate agency

When setting up an estate agency business, your target market would be local vendors, who normally live in the property you'd be offering to sell. Agents are increasingly offering two types of service: a self service option, which normally requires the client to pay in advance, and a full service option, which requires payment upon completion of sale out of completion monies received by your vendors solicitors. We demonstrate the most effective ways of offering these services should you decide to work on this basis. We believe it's beneficial to offer these options to your prospective clients in order to facilitate immediate cash-flow on those properties where you're offering the self service option but at the same time, building up a solid pipeline of sales awaiting completion. 

Like on the lettings side, 98% of prospective buyers will search for property online, making it easier to find buyers. This also allows you to work from home, saving thousands in operating costs. We demonstrate unique selling points which will help you differentiate your agency from the competition and help you promote a personal service whereby your client can enjoy one point of contact throughout the entire sale process. We also explain how to negotiate the maximum sale price on a property and include various techniques on how to correctly manage and handle any potential snagging or chain management issues.  

The most effective methods of sourcing new leads, sales valuations and instructions are included in our step by step rapid start up marketing plan and we explain proven social media strategies which are both low in cost and highly effective at driving traffic to your website. Again, we provide the necessary marketing templates to ensure that you have the best and most modern presentation to impress your prospective clients. 

We include property website uploading software

We include automated software which allows you to input your data just once and uploads to all property portals, whether it be Rightmove, Zoopla or free property websites. With our system you can upload to well over 200 property portals worldwide, including more than 40 free websites.


Join our growing network of agents

see below our business start-up package options

Business Package

Step by step operation manuals, 175 admin, marketing & legal templates, agency software, helpdesk, 1-2-1 support & exclusive supplier rates.


  • Step by Step Operation Manuals
  • 175 Admin, Marketing & Legal Templates
  • Rapid Start Up Marketing Plan
  • Agency Software
  • 1-2-1 Telephone & Email Support
  • Exclusive Supplier Discounts

£395 £349 inc
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Website Package

Modern, fully responsive, mobile friendly, 14 design layout options, includes full set up, integrated property software & content management system.


  • Choice of 14 Website Design Options.
  • Includes Full Set Up & Ongoing Support
  • Content Management System
  • Integrated Property Software
  • 6 Months Free Hosting
  • Integrated blog

£650 £549 inc
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Combined Package

Both the business and website package at a discounted price.


  • Step by Step Operation Manuals
  • 175 Admin, Marketing & Legal Templates
  • Rapid Start Up Marketing Plan
  • Agency Software
  • 1-2-1 Telephone & Email Support
  • Exclusive Supplier Discounts
  • Choice of 14 Website Design Options.
  • Includes Full Set Up & Ongoing Support
  • Content Management System
  • Integrated Property Software
  • 6 Months Free Hosting
  • Integrated blog

£1,045 £649 inc
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Combined Plus

The Business Package, Website Package & SEO Package


  • Step by Step Operation Manuals
  • 175 Admin, Marketing & Legal Templates
  • Rapid Start Up Marketing Plan
  • Agency Software
  • 1-2-1 Tel & Email Support
  • Exclusive Supplier Discounts
  • 14 Web Design Options
  • Full Set Up & Support
  • Content Management System
  • Integrated Software
  • 6 Months Free Hosting
  • Integrated blog
  • Social Media Posting (3 months)
  • Search Engine Optimisation
  • Professional Google Ads Set Up
  • Google Search Set Up
  • Social Media Analytics

£1,299 £749 inc
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Follow the success of our clients and start your own agency